I created an illustrated mental health campaign to inspire people embracing self-care and new healthy habits as they start the new year.
A calendar month was reimagined as a stairs-and-ladders board game, with characters taking their time and enjoying their unique paths accompanied by slow-paced animals.
This modular design is highly adaptable, making it ideal for various formats, from social media posts to billboards, offering engaging, meaningful visuals that resonate with the selected audience (adults from 20 to 40).
Date January 2025
Category Advertisement
mental health campaign
